These FitPerfect Jeans Prove That Size Is Just A Number
The Fashion Industry’s Obsession With ‘Skinny’
Beauty is in the eye of the beholder – or so we thought. In fact, the fashion industry has been a major determiner of what constitutes as ‘beautiful’ be it realistic or not. Today, the very definition of it is tall and skinny leaving little leeway for those on the heavier side. Even jeans, a basic closet staple have trouble making it in a plus size wardrobe because of a misconception surrounding the fashion industry: Jeans are NEVER made for plus size people.
This is exactly why it’s almost impossible for plus size women to find the perfect pair of jeans. They either can’t find one in their size or they tend to be ill-fitting and there’s just no way anyone can look great in them.
With images of unrealistic body standards bombarded our way in every magazine, catwalk and billboard, social media tends to be even more unforgiving when it comes to plus size people wearing jeans. The prevalence of body shaming justifies the notion that jeans seem to be ‘exclusive’ for skinny people leaving everyone else with lowered self-esteem. That’s because in a society that promotes unrealistic body standards, it’s hard not to get caught up in comparing yourself to models.
The Fashion Industry Has A Plus Size Problem And This Fashion Designer Wants To Fix It
It truly is a harsh world we all live in. Plus size women are constantly under fire for merely wearing jeans and this fashion designer has finally had enough of this social stigma. Being on the heavier side all her life, Madeline Borough has always struggled to find the right pair of jeans. Even if they were available in her size, she would be too embarrassed to ask for fear of all the stares and judgements from strangers.
Realizing that millions of women are also victims of fat shaming, she was determined to fix this negative connotation surrounding jeans. This prompted her to work with a fashion engineer, Pete Davison and together they designed a one-size-fits-all jeans naming it “FitPerfect Jeans”.
The FitPerfect Jeans are created to fight back against body shaming and celebrate body positivity instead. Gone are the days when women should feel pressured into fitting a certain mould of what society deems as ‘beautiful’. So whether you’re thin, curvy or anything in between, these jeans are made to fit each and every one of you.
“Clothing companies should understand that not everyone has the same body shape and that’s okay”
“I’ve always believed that the fashion industry has the responsibility of encouraging positive thinking about our bodies, regardless of shape and size”
“Especially since it has such a huge influence on the world so they have all the more reason to capitalize on its reach”
“At least that’s what we’re doing with the FitPerfect Jeans”
“It always felt to me that clothing should fit us as we are, not the other way around”
“Our mission is to make every woman feel comfortable in their own skin”
“I want to prove that plus size women can look just as gorgeous in jeans too”
“No woman should ever feel bad about their own body”
“Let’s develop an acceptance and appreciation for the body diversity that exists in the world today”
–Madeline Borough
Introducing The FitPerfect Jeans – The Size Inclusive Jeans That Is Revolutionizing Fashion
The FitPerfect Jeans are premium denim jeans that fits every body, style and curve with the comfort of yoga pants. Made with intelli-stretch denim technology, a highly durable and stretchable fabric made of elastic fibres which gives the jeans a snug fit allowing maximum comfort and flexibility while you go about your day.
Once you put it on, the material will conform to your unique height and shape to reveal a flattering hourglass figure. The jeans are specially designed to stretch and accentuate your curves without losing its elasticity which is perfect for those who plan to shed some extra pounds. So rest assured, you can rock these jeans no matter you’re a size 2 or a size 20.
We Recommend This Product!
Every woman deserves to feel beautiful in jeans, regardless of their shape and size. Don’t let a piece of ill-fitting clothing affect your self-confidence. Always remember that it’s not about the size you wear but the way you wear your size.
The FitPerfect Jeans embraces all of you, just as you are. Are you finally ready to own a pair of jeans that gives you the confidence to take on the world?